When it comes to contemporary media, consumers are in control.
They choose how, where and when to accept your message.
Gone are the days of a captive audience.
Spurrier Media Group gets to the root of agile media planning, buying and execution.
We combine the power of a mega-agency with the ideas of a creative boutique.
Spurrier Media honors the companies we work with, whether it's an international consumer product, a professional firm, government, bank, or Internet startup. We begin with the core of your brand and then apply our unique insights and strategies to leverage your relationship with the audience. Our extensive experience with brands, agencies, consumers and media partners lets us identify what works, what doesn't, and what to try next.
  • Department of
    Veterans Affairs
  • Virginia Museum of Fine Arts
  • BodyMedia
  • Snag-A-Job
  • Melwood Enterprises
  • Hackensack University Medical Center
  • Union First Market
  • National Geographic Museum
  • MeadWestVaCo
  • Maryland Parks and Recreation
  • Community College
    Workforce Alliance
  • Henrico County Economic Development Authority
  • UR School of
    Continuing Studies
  • Identity Guard
  • Tax Amnesty

Consumers have more media options than ever before -- maybe too many. In the past 20 years there's been a rapid expansion of commercial spaces – whether on the Internet, ambient media, thousands of cable channels or traditional venues like radio, TV, outdoor and print.

But one thing remains the same: people themselves. We like to read, listen, watch and interact.

There are a plenty of formulas in media management; but there isn't a magic formula that does it all.

You need a combination of excellent communication in absolutely the right place.
LFS Team FloodSmart
Partners: SMG, JWT, Ogilvy, LeapFrog Solutions, BlueWater Media, and Bender Consulting collaborating in a joint venture as Team FloodSmart

Managed an extensive nationwide communications plan cutting across all media channels to promote the National Flood Insurance Program administered through FEMA.

2011-present

Department of Veterans Affairs
Partner: Reingold

Media planning and strategic execution of two national outreach programs (Overcoming Mental Health Stigma and Suicide Prevention) for the U.S. Department of Veterans Affairs.

2011-present

Snagajob.com
Partners: Snagajob.com, Elevation

Developing an online performance metric to build a cost efficient lead generation model that will feed new business acquisition for small and medium businesses. SMG also works with Elevation, a Richmond-based advertising agency, building B2B campaigns to connect the brand with businesses and potential advertisers.

2011-present

Melwood Enterprises
Partner: SmithGifford

Developed branding and media strategies to educate consumers on Melwood Enterprises’ car donation program and other effective community projects.

2010-present

Virginia Museum of Fine Arts
Partners: SmithGifford, The Martin Agency

SMG and the VMFA started our partnership in 2009 to promote the museum’s Grand Opening. Recently our efforts helped VMFA achieve its goal of over 200,000 ticket sales for the Picasso Exhibit.

2009-present

MeadWestVaCo
Partner: West Cary Group

Developed a strategic media plan for a MWV product line that hit the marketplace in 2011. A wonderful experience and exciting opportunity to provide expertise and counsel to this global leader.

2011-present

Hackensack University Medical Center
Partner: Franklin Street Marketing

Spurrier developed and executed a strategic plan to build awareness, expand brand exposure, and promote the Medical Center’s expertise in the highly competitive New Jersey and New York markets.

2010-2011

VHDA

Since 2005, SMG has been the media services provider for VHDA, working on such important projects as the Home Ownership Education Campaign, where total online registrations increased 120%.

2005-present

BodyMedia
Partner: Sparky’s Garage

Continuous media efforts helped drive online sales and brand awareness through aggressive and measurable Internet marketing as well as integrated radio, promotions and national print advertising.

2011-present

Virginia Railway Express
Partner: Sparky’s Garage

To promote VRE as a commuting choice and increase public awareness about the commuter rail service, SMG is supporting a creative effort to increase ridership over the next 5 years.

2011-present

University of Richmond

The University of Richmond School of Continuing Studies relies on Spurrier Media Group to brand and help develop a premium student candidate pool that has grown over the last few years with positive and measurable outcomes.

2008-present

Identity Guard
Partner: Smith Gifford

SMG is proud to work with Identity Guard, the national identity protection service company. Together with creative partner Smith Gifford, we have developed multi-million dollar national television campaigns, as well as unique celebrity endorsements, products placements, and national radio campaigns that yield 100% added value.

2007-present

Amtrak Virginia
Partner: Pulsar Advertising

Developed and executed strategic media plan for the new service between Washington, D.C. and Lynchburg and additional service between Richmond and Washington, D.C.

CCWA (Community College Workforce Alliance)
Partner: Pulsar Advertising

SMG will develop media strategies that complement and enhance our partner’s creative executions as part of a fully integrated advertising and marketing effort.

2011-present

Henrico County Economic Development Authority
Partner: West Cary Group

SMG is currently developing marketing and media strategies that will promote Henrico County as a quality location to do business.

2011-present

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Spurrier Media Group is known for its insight, analysis, and creative planning and buying techniques. We practice consumer-centric planning and maintain a thorough involvement with clients, brands, agencies, media and communication objectives.